From Prototypes to Partnerships — Myron Tan Talks Innovation, Marketing, and the Future of Mobile Bars
"Everything that works is already out there — you just have to look deeper than the surface and adapt it to your brand," says Myron Tan, on creating authentic, effective social media content.
In this episode, Coldbreak sits down with Myron Tan, founder of Cedar Trailer Company, for an unfiltered discussion about business growth, creative problem-solving, and the behind-the-scenes reality of building a thriving mobile bar equipment brand.
The conversation ranges from rapid product development — like Coldbreak’s ColdOne draft system that went viral on TikTok — to the hands-on, trial-and-error process of perfecting designs with 3D printing before scaling to manufacturing. Myron and the Coldbreak team also dig into the balancing act between trade shows and digital marketing, sharing how hyper-targeted ads, social content variety, and consistent brand voice help maintain strong customer relationships.
