MAP Policy

Minimum Advertised Price (MAP) Policy for Retailers

1. Introduction

This Minimum Advertised Price (MAP) Policy applies to all Coldbreak retailers. The purpose of this policy is to establish a minimum advertised price for our products and to protect the brand image and value of our products.

2. Minimum Advertised Price (MAP)

The minimum advertised price (MAP) for Coldbreak products is listed on our website and our pricing list. This applies to all advertising, including but not limited to:

  • Print advertising (newspapers, flyers, etc.)
  • Online advertising (websites, social media, etc.)
  • Broadcast advertising (television, radio, etc.)
  • In-store signage

3. Permitted Actions

  • Retailers are free to set their own selling prices for Coldbreak products.
  • Retailers can advertise that they carry Coldbreak products.
  • Retailers can use phrases such as "call for price" or "contact us for details."

4. Prohibited Actions

  • Advertising Coldbreak products below the MAP.
  • Using misleading or deceptive language to imply a price lower than the MAP.
  • Bundling Coldbreak products with other products in a way that effectively reduces the price of our products below the MAP.

5. Monitoring and Enforcement

Coldbreak will monitor advertisements for our products. We reserve the right to take action against any retailer who violates this MAP policy, including but not limited to:

  • Issuing a warning.
  • Withholding future shipments of products.
  • Terminating the wholesale customer relationship.

6. Disclaimer

This MAP policy is subject to change at any time. We will provide written notice to our wholesale customers of any changes to this policy.

7. Governing Law

This MAP policy is governed by and construed in accordance with the laws of the State of Michigan, Kent County.

8. Severability

If any provision of this MAP policy is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall remain in full force and effect.