Mindful Marketing, Sobriety, and the Future of the Alcohol Industry — with Jason Ley
"If you choose to continue consuming alcohol, mindfulness is so important," says Jason Ley. "The habits you build in life protect you from making poor decisions later on — in business and in your personal life."
In this episode, we sit down with Jason Ley, a familiar face in the beverage industry and former CEO of Better Drinking Culture. Jason opens up about his personal journey, the challenges of working in an alcohol-centric environment, and how self-awareness shaped his career path.
Jason’s story goes beyond personal transformation — it’s about brand integrity. From the conference floor to social media feeds, he explains why marketing should prioritize connection over clicks, and why the most successful brands are the ones that show their human side.
