Monetize Your Outdoor Space
Whether you operate in a city that has designated “social districts” or have a large outdoor space, a jockey box paired with your POS handheld is the ticket to increased revenue. Take advantage and maximize your profits and exposure.
Case Study: Increasing Outdoor Sales with a POS-Integrated Jockey Box
Partner: Rockford Brewing Company - Rockford, Michigan
Objective: Boost revenue in outdoor spaces by pairing a point-of-sale system with a portable draft beer system.
Background
With the growth of social districts, Rockford Brewing Company saw an opportunity to expand service beyond the bar and taproom. Their challenge was twofold:
-
Serve more customers outdoors without overloading servers.
-
Capitalize on increased foot traffic in the social district.
To achieve this, they paired their existing POS system with a portable jockey box stationed on their patio.
Solution
The brewery set up a branded jockey box directly on the patio, connected to their POS. Staff could pour cold, perfectly carbonated beer on demand, process payments instantly, and keep service lines moving quickly. This eliminated the need for servers to run in and out of the building for every drink order.
Results
Over a 6-week trial during peak summer:
• Sales Increased: Patio beer sales rose significantly compared to the same period in previous years.
• Faster Service: Wait times dropped by nearly half, keeping customers on-site longer.
• Labor Efficiency: Servers saved hundreds of trips to the bar, freeing them to engage with customers and upsell.
• New Customer Acquisition: The visible outdoor setup attracted passersby, drawing in guests who may not have otherwise stopped.
Key Takeaways
• Revenue Growth: A jockey box combined with your POS can transform an outdoor space into a high-volume sales point.
• Customer Satisfaction: Faster service and decreased wait times keeps guests happy and encourages repeat orders.
• Market Capture: Social districts create a steady stream of potential new customers—meeting them outside increases the chance of conversion
Rockford Brewing’s case proves that pairing a jockey box with POS integration is more than a convenience - it’s a profit driver. By cutting wait times, improving staff efficiency, and creating a seamless guest experience, the investment quickly delivers measurable ROI while turning outdoor spaces into revenue-generating hubs.